Scoring throughout the customer journey

I’ve been geeking out on full customer journey scoring.

An object-agnostic & continuous scoring model that aligns teams and systems across stages.

A model that provides a 360° view of the customer by capturing interactions across marketing, sales, and product.

A model where handoffs are seamless. A rep logs in and instantly picks up where the conversation left off.

A model where each rep sees a prioritized to-do list in the CRM, ranked by ICP fit, engagement signals, and transcription data. Each task shares a holistic customer digest and prescribed next steps.

No more digging. Just a clear, personalized path to a better customer experience. Ranked in order of urgency.

The challenge? Siloed data and disconnected processes make it hard to see the full picture.

Many vendors are rapidly solving for this (!!), but the challenge goes beyond orchestrating your tech stack. This is a BIG organizational shift.

Operators—how are you aligning teams around full-funnel prioritization? Have you rethought SLAs and handoff processes?